Stories / Tiger Cup

Tiger Cup

Tiger Beer was the title sponsor for the Tiger Cup since its inception in 1996. Organised by the ASEAN Football Federation, the Tiger Cup was a biannual regional football competition contested by the national team of nations in Southeast Asia.

Tiger Beer wanted to associate the brand with football to increase its mindshare. For nine years, from 1996 to 2005, it sponsored the popular Tiger Cup as it was popular in Asia and a natural platform for social networking. Just as importantly, the sport is masculine, like the brew. Singapore won the Tiger Cup in 1998.


cup, tiger

Other Stories

Share this story

Want a behind-the-scenes look at the making of Tiger Beer?

Learn more about our Tiger Brewery Tour
APB Stories

You have to be over 18 years old to view this site. Please enter your date of birth.


Asia Pacific Breweries Singapore is committed to the responsible consumption of alcohol.
You need to be over the legal drinking age in the country that you reside to enter the site.